Three benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Management, Data Quality, Master Data Management If modern marketing was a fire, then data would be the wood which keeps it burning. In the 21st century, consumers generate a lot of data...
Symptom Tracker Apps – The Big Data Mistake Aaron Doyle May 20th, 2020 Article, Data Governance, Data Management, Data Quality, News Symptom Tracker Apps – The Big Data Mistake On the 24th of March 2020, Kings College London launched the Covid-19 symptom tracker d...
The NHS app – How data can save lives Aaron Doyle May 11th, 2020 Article, Data Governance, Data Quality The NHS app – How data can save lives On the 4th of May the British Secretary of State for Social and Healthcare Matt Hancock urged...
