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What is a Single Customer View and why do you need one?

A Single Customer View (SCV) is a consistent and comprehensive view of all the data an organisation has about its customers that is stored and consolidated in one record in a business application.

Organisations may hold multiple records for the same contact in various business applications – these records need to be duplicate free, complete and accurate, which then creates a SCV.

Using our DQ Suite of Data Cleansing Software, we can help you to achieve a Single Customer View which will have many advantages for your business, such as:


Achieving a Single Customer View means deleting duplicate customer data from your CRM.

Start by following our 5 Step Guide to Customer Deduplication


The creation of a Single Customer View will help:

Provide a unified view of your customer data
Enhance customer service and relationships
Provide data more readily available for analysis
Provide a competitive advantage with a its leaner, more agile approach
Reduce unnecessary data storage costs
Ensure regulatory compliance in your customer data platform
Gain a superior insight to customers interactions to enhance marketing methods
Provide a more personal experience, therefore, increasing customer loyalty

Our Solutions to help achieve a Single Customer View

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DQ for Dynamics™

An integrated solution to find and prevent duplicates, apply a wide array of data improvement functions and master your data all from within Dynamics CRM.

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DQ Studio™

A complete solution for data management including data integration, data migration, data quality improvement, data replication, business rules, process automation, machine learning, and more.

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DQ on Demand™

An on demand solution which allows developers to rapidly deploy our wide array of data quality improvement functions, switch data providers with ease and enhance their data and all under one roof.

Some Of Our Clients