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The importance of data cleansing for your business

Data Cleansing (or Data Scrubbing) is the process of correcting poor quality or inaccurate data from your CRM system, database, record set or table.

Data decays over time and very quickly you can find that you have data in your business application that is duplicated, incomplete or poorly formatted. Data Cleansing is important for business performance and also more recently for regulatory compliance such as GDPR.

Our DQ Suite of Data Cleansing Software will enable you to have duplicate free, accurate and trusted data which will drive out waste, reduce risk and help you to make better informed business decisions. If you are looking for a Single Customer View, our software can help.


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Not sure where to start? Book a DQ Diagnostic

Sorting your customer data can seem overwhelming and it’s often a struggle to figure out where to start. Our DQ Diagnostic technology is designed to surface Data Quality issues within your CRM and provide a clear roadmap on how to begin your journey to higher quality Customer Data.

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The benefits of a successful data cleansing project:

Provide a unified view of your data - Master Golden Record
Boost efficiency and effectiveness and build confidence in your data
Enhance customer relationships
Provide data more readily available for analysis
Provide a competitive advantage thanks to its leaner, more agile approach
Facilitate good quality decision making, fuelled by accurate reporting
Prevent the development of costly workarounds
Ensure regulatory compliance such as GDPR

Our solutions to help with data cleansing

On Demand Logo

DQ on Demand™

An on demand solution which allows developers to rapidly deploy our wide array of data quality improvement functions, switch data providers with ease and enhance their data and all under one roof.

Studio Logo

DQ Studio™

A complete solution for data cleansing, data management including data integration, data migration, data quality improvement, data replication, business rules, process automation, machine learning, and more.

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DQ for Dynamics™

An integrated solution to find and prevent duplicates, apply a wide array of data cleansing/improvement functions and master your data all from within Dynamics CRM.

Contact us for more information

The best way to learn more about how our solutions can help is to let us know more about your data challenge.

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