DQ Studio is DQ Global's platform for data migration, integration, transformation and data quality improvement.
It is designed for organisations that need to move, connect, cleanse, standardise or consolidate data between CRM and other business systems.
DQ Studio can be used for one-off transformation projects, such as a major CRM migration, as well as repeatable integrations and ongoing data quality processes.
Common uses for DQ Studio include:
DQ Studio supports more than 130 connectors, including Microsoft Dynamics 365 and Salesforce, helping organisations work with information held across different applications.
Moving to a new CRM should not mean moving existing data problems into a new system.
Migration projects provide an opportunity to assess the quality of source data, identify problems and transform information before it reaches the target platform.
DQ Studio can support migration processes by connecting to source and destination environments, transforming data and applying data quality rules as information moves between systems.
This can help organisations address issues such as:
The objective is not simply to move data successfully. It is to ensure that the information arriving in the new environment is fit for its intended use.
Poor data quality can also be created after a migration.
When multiple applications continually feed information into a CRM, differences in structures, formats and identifiers can create inconsistencies and duplicates.
DQ Studio can support ongoing integrations by connecting systems and applying transformation and data quality logic as information moves between them.
This is particularly important when organisations rely on several systems to produce one customer view.
Data from different sources rarely arrives in an identical format.
DQ Studio can be used to cleanse, format, validate, verify and transform information so that data from different applications follows more consistent standards.
This can make downstream matching, reporting and customer data management more reliable.
DQ Studio can also support Master Data Management strategies.
Where several systems contain information about the same customer, organisation or entity, businesses need a reliable method of determining which records relate to one another and how information should be brought together.
DQ Studio's data quality, matching, transformation and integration capabilities can form part of an architecture for creating and maintaining trusted master customer information.
A technically successful migration can still be a business failure if unreliable information arrives in the destination CRM.
Poor migration quality can result in users entering a new system and finding the same duplicate, incomplete and inconsistent information they had before.
For this reason, data quality should be treated as part of migration and integration design, rather than as a clean-up activity after the project is complete.
