A Single Customer View (SCV) is a consistent and comprehensive view of all the data an organisation has about its customers that is stored and consolidated in one record in a business application.
Organisations may hold multiple records for the same contact in various business applications – these records need to be duplicate free, complete and accurate, which then creates a Single Customer View.
Using our DQ Suite of Data Cleansing Software, we can help you to achieve a Single Customer View which will have many advantages for your business, such as:
Ideal for businesses who know they face data quality issues and their customer data is not fit for business use,
but aren’t quite sure where to start the fixing process.