Single Customer View - Achieve A SCV - DQ Global

A Single Customer View (SCV) is a consistent and comprehensive view of all the data an organisation has about its customers that is stored and consolidated in one record in a business application.

Organisations may hold multiple records for the same contact in various business applications – these records need to be duplicate free, complete and accurate, which then creates a Single Customer View.

Using our DQ Suite of Data Cleansing Software, we can help you to achieve a Single Customer View which will have many advantages for your business, such as:

Improved customer loyalty – Improved marketing results – Better business decisions based on data that can be trusted.

Typical challenges with achieving a single customer view:

Insufficient resource, time, money, knowledge

Lack of sophisticated tools, provides poor single customer view

Concern about migrating poor quality data between systems

Standardisation and formatting of data sets

How to link or merge records

Defining matching rules for data from source/sources

Difficulty accessing multiple data sources

Duplicated, poorly formatted, inconsistent, invalid or incomplete data

The creation of a single customer view will help:

Provide a unified view of data

Boost efficiency and effectiveness

Improve staff morale

Enhance customer service and relationships

Provide data more readily available for analysis

Provide a competitive advantage thanks to its leaner, more agile approach

Facilitate good quality decision making, fuelled by accurate reporting

Avoid the development of costly workarounds

Enhance confidence in data

Ensure regulatory compliance in your customer data platform

Single customer view will give you superior insight to customers interactions meaning improved marketing automation and email marketing

Delivers a good customer journey, as you are providing a more personal experience, which will increase you customer loyalty

Featured Products:

DQ for Dynamics™

An integrated solution to find and prevent duplicates, apply a wide array of data improvement functions and master your data all from within Dynamics CRM.

DQ Studio™

A complete solution for data management including data integration, data migration, data quality improvement, data replication, business rules, process automation, machine learning, and more.

Our Clients

Let us know how we can help you to create a Single Customer View

The best way to learn more about how our solutions can help is to let us know more about your data challenge.

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