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A Single Customer View (SCV) is a consistent and comprehensive view of all the data an organisation has about its customers that is stored and consolidated in one record in a business application.

Organisations may hold multiple records for the same contact in various business applications – these records need to be duplicate free, complete and accurate, which then creates a Single Customer View.

Using our DQ Suite of Data Cleansing Software, we can help you to achieve a Single Customer View which will have many advantages for your business, such as:

Improved customer loyalty – Improved marketing results – Better business decisions based on data that can be trusted.

Typical challenges with achieving a single customer view:

Insufficient resource, time, money, knowledge
Lack of sophisticated tools, provides poor single customer view
Concern about migrating poor quality data between systems
Standardisation and formatting of data sets
How to link or merge records
Defining matching rules for data from source/sources
Difficulty accessing multiple data sources
Duplicated, poorly formatted, inconsistent, invalid or incomplete data

The creation of a single customer view will help:

Provide a unified view of data
Boost efficiency and effectiveness
Improve staff morale
Enhance customer service and relationships
Provide data more readily available for analysis
Provide a competitive advantage thanks to its leaner, more agile approach
Facilitate good quality decision making, fuelled by accurate reporting
Avoid the development of costly workarounds
Enhance confidence in data
Ensure regulatory compliance in your customer data platform
Single customer view will give you superior insight to customers interactions meaning improved marketing automation and email marketing
Delivers a good customer journey, as you are providing a more personal experience, which will increase you customer loyalty

Featured Products:

DQ for Dynamics™

An integrated solution to find and prevent duplicates, apply a wide array of data improvement functions and master your data all from within Dynamics CRM.

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DQ Studio™

A complete solution for data management including data integration, data migration, data quality improvement, data replication, business rules, process automation, machine learning, and more.

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Let us know how we can help you to create a Single Customer View

The best way to learn more about how our solutions can help is to let us know more about your data challenge.

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