Ensuring high quality CRM data...

Perfect & Merge™ finds duplicates fast using our advanced fuzzy searching logic, then allows you to review multiple duplicate records side by side, to first perfect and then merge duplicate records, leaving you with a single, high quality, mastered Golden Record or Single Customer View.

Overview Video - Benefits of using Perfect & Merge™

Click to Play

Perfect & Merge™ Features

  • Security - Data is securely managed within your Dynamics 365 system - any data transferred is fully encrypted and no personally identifiable data is stored.
  • Powerful & Proven Matching - Over 300 organisations worldwide trust our proven matching technologies, delivering: International phonetic (sounds like) fuzzy matching and advanced scoring algorithms.
  • Scalable – Extend from the foundation edition and add optional modules as required.
  • Automation - Improve operational efficiency, saving both time and money by scheduling your match sessions and optionally automate the Mastering and Merging of your CRM records on a daily, weekly or monthly process.
  • Integrity – Referential integrity is preserved when records are merged and all linked data is re-assigned to the surviving master record. However, post merge, as records are re-linked, duplicates can be introduced. This can be corrected using our optional Post-Merge Module which de-activates or deletes duplicate records in both standard entities like addresses and custom entities also.
  • Intelligence - Choose from multiple fuzzy matching algorithms including our own DQFonetix™ for advanced phonetic matching.
  • Configurability - Highly configurable fuzzy match rules with flexible scoring and weighting options so you find more valid duplicates.
  • Affordability – P&M is priced based on value i.e. the modules (functionality) required and number of records in your CRM system. Please ask sales@dqglobal.com for pricing.
  • Assurance - With our optional Audit logging all changes are recorded and viewable.
  • Knowledge - Extensive inbuilt libraries of: homonyms, synonyms, aliases, typos and normalisations. These span five spoken languages, with 13 data category types, to help find more high quality identical and non-identical matching records.
  • Simplicity - Works with any deployment: On-Premise, On-Line or Internet-Facing (IFD).
  • Control - Use 'Personal', 'System’ or ‘Shared’ Views for filtered matching within the core CRM entities; Accounts, Contacts and Leads.
  • Productivity - Multiple duplicate records simultaneously reviewed inside your CRM system to increase reviewer productivity.

Clients who trust us with their data...

Savills The Kennel Club Denplan Mandarin Oriental 3M University of Reading infor FBN Bank Harry Rosen Johnson Financial Citizen Hotels Grant Thornton Logo Bloomsbury Logo General Cable ABTA Countryside Alliance logo
Perfect & Merge™ has helped keep our duplicate records under control and there is more confidence in the data accuracy for marketing and reporting purposes. - Julia Young, Database Manager, Countryside Alliance.

Perfect & Merge™ Editions


Foundation Edition

  • Advanced Fuzzy Matching Logic
  • Multiple Duplicate Review
  • Manual PromoteSelect the best record
  • Manual Attribute FillSelect the best data
  • Manual Record MergeSafely merge and reassign linked records
DQ Global Making Data Fit For Business

Master Record Merge (MRM) Edition

  • Foundation Edition – Plus:
  • Auto-Match – Advanced Fuzzy Matching Logic
  • Auto-MasterMaster Record Detection
  • Auto-FillPopulation of the Master from Record Attributes
  • Auto-MergeSafely Merge Duplicate Records

Optional modules are available to supplement the Foundation and Master Record Merge Editions


Schedule – Automate Process

  • Time – Saves on manually reviewing records
  • Productivity – Automates repeatable processes and humanizes exceptions
  • Control – Choose what processes are executed and when
DQ Global Making Data Fit For Business

Cross Entity

  • Prevention – Avoids duplicate creation when a lead is converted to an opportunity/account/contact
  • Completeness – Fills data from the Lead to the Account or Contact
  • Integration – Ensures preventable duplicates are not introduced by marketing automation solutions
DQ Global Making Data Fit For Business

Audit Log

  • Trust – Know which data field values have been changed, when and by whom
  • Visibility – See all data changes old to new values within the audit log
  • Link – Hyperlink from within the audit log directly to the winning record or the losing record
DQ Global Making Data Fit For Business

Post Merge De-Dupe

  • Data integrity – Be confident that all linked data is duplicate free after merging
  • Automation – Your time is saved by avoiding manually deduping related entity records
  • Trust – Achieve higher levels of trust in the transactional data linked to your Golden Record
Code Free Solution

Advanced Find Perfect & Merge

  • User-Selection – Take control and manually choose duplicate records from an advanced find search.  Then Perfect & Merge duplicates to create your Single Customer View
Data Integration and Data Migration

Parent/Child Record Linking

  • Data integrity – Records are linked rather than merged, to create a relationship
  • Confidence – Users can easily see the parent/child relationship between records

Discuss Your Data Quality Challenges

Ready to find out more about Perfect & Merge™?

DQ Global provides a complete range of data management services which enable forward thinking managers to solve problems at every level and every stage of their data management journey.

We have the unique ability to solve any data problem thrown at us, so that clients can focus on delivering excellence to their customers.

Those who work closely with us know the sense of relief and empowerment that comes from finally being liberated from data hell, with the ongoing security of first class support whatever the issue, whenever it arises.


Search DQ Global

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Can't find what you need?

Get in Touch