DQ Perfect & Merge™ delivers trust in your data; providing Dynamics 365 users with an easy to use, automated system which ensures your CRM system is duplicate free.

Perfect & Merge™ is a data cleansing software (plug-in) which works inside Dynamics 365 allowing you to review two or more duplicate records side by side and then create a surviving “Master Record” with ease. Authorised users can manipulate duplicate records with far more powerful capabilities than the out-of-the-box Dynamics 365 solution. Now embedded with the new powerful capability of cross entity matching. Perfect & Merge™ works with any deployment:

• On-Premise        • On-Line        • Internet-Facing (Hybrid)

Why choose DQ Perfect & Merge™ to cleanse your Dynamics 365 Data?

DQ Global Making Data Fit For Business

Cross Entity Match & Merge

Cross compare records from separate entities for a more accurate and complete “Master Record”.

Powerful unique capability.

DQ Global Making Data Fit For Business

Master Record Merge (MRM)

Manage your data through definable rules:

Auto-Master – Detect the Master Record
Auto-Fill – Populate the Master Record
Auto-Merge – Safely merge duplicates



Matching, Master Record detection, best field detection and merging can be automated to a daily, weekly or monthly process.

Improving efficiency, saving time and money.

  • Security - Data is securely managed within your Dynamics 365 system - all data transfer is securely encrypted and all personal data deleted after matching
  • Knowledge - Extensive inbuilt libraries of synonyms, aliases and normalisations across five spoken languages and 13 category types
  • Configurability- Highly configurable match rules with flexible scoring and weighting options
  • Productivity- Multiple duplicate records are simultaneously reviewed inside your CRM system
  • Assurance - Referential integrity is preserved when entity records are merged and linked data is re-assigned
  • Simplicity - Managed Plug-In that is quick and easy to set up, and works with any deployment, On-Premise, On-Line or Internet-Facing (IFD)
  • Intelligence - Choose from fuzzy matching algorithms including our own DQFonetix™
  • Control - Use 'Personal' or 'System Views' for filtered matching within the core entities; Accounts, Contacts and Leads

How we process data  – Perfect & Merge Data Processing Sequence

Download your free trial of Perfect & Merge™

Overview Video - Benefits of using Perfect & Merge™ for MS Dynamics CRM

Click to Play

3 Easy Steps for Cleansing your Data


With functions that are streets ahead of the competition

Read the independent review in Database Marketing Magazine

CRMUG Partner logo

Ready to find out more about Perfect & Merge™?

DQ Global was established almost 20 years ago, with a view to providing companies with the software tools required to deal with the growing problems of managing Data Quality.

Our clients use our powerful data cleansing capabilities for data governance, master data management, data migration and integration projects, business rules automation and single customer view.
Armed with accurate and trusted data they have been able to drive out waste, reduce risk and make better informed business decisions.

Who trusts us with their data?

Savills The Kennel Club Denplan Mandarin Oriental 3M University of Reading infor FBN Bank Harry Rosen Johnson Financial Citizen Hotels Grant Thornton Logo Bloomsbury Logo General Cable ABTA Countryside Alliance logo

Search DQ Global

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Can't find what you need?

Get in Touch