DQ Cleanse™ API
Delivers highly configurable record and field-level customer data cleansing.
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The DQ 360 API Suite is an innovative Data Management as a Service (DMaaS) platform providing capabilities to manage, maintain and enrich your customer data.
When combined with an Enterprise Service Bus (ESB) the result is a flexible, continuous, and real-time data management solution, that reduces the risks and complexities of data management. Providing your business with long lasting, high quality customer data, and improved business processes.
Delivers highly configurable record and field-level customer data cleansing.
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Designed to actively identify and prevent duplicates from being added to your business applications.
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Solves the problems of distinguishing between definite matches, ambiguous match and non-matches.
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Designed to follow the DQ Global mantra “Automate processes and humanise exceptions”.
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Designed to constantly monitor for application data changes and maintain the DQ Fonetix® phonetic token index.
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Data Management as a Service is a new way to manage your data through a suite of hosted data management service API’s.
You can now orchestrate and optimise an event-based data management architecture that exactly meets your needs.
Take care of your customers with active customer data management. This means being pro-active and taking action, when triggered by an event, rather than reacting to an adverse event, if and when identified.
Active customer data management means taking control, correcting root cause issues and preventing bad data from impacting downstream processes.
The suite or DQ 360 API’s are designed to be orchestrated based on events, new data arriving, existing data being modified or perhaps deleted.
Any of the above events may trigger an orchestrated action, DQ cleanse, search, score, master, review or monitor, all of which ensure your data is dynamically maintained and fit for use across the enterprise.
All customer data can be governed against a set of pre-defined rules for cleansing, searching, scoring and mastering. Ultimately leaving organisations with the peace of mind that there are rigorous processes in place to capture bad data that may pollute your data ecosystem.
Finding potential matches is one thing, confirming that they are real matches is quite another.
With our advanced and configurable fuzzy logic; we first, identify customer record match candidates. Then, again through highly configurable scoring rules, you can identify certain matches, definite non-matches and ambiguous matches which will require human review, and hence passed to the DQ Review API.
The DQ 360 API Suite™ is a collection of RESTful APIs designed to allow any business to choose the way they wish to work, both from an application selection and architectural configuration.
The APIs receive requests and return responses, that way and Enterprise Service Bus (ESB) or calling application may take advantage of the Data Management as a Service (DMaaS) model we provide.
The DQ 360 API Suite™ of RESTful API’s are designed to set you free. They operate independently or collaborate as part of any orchestration you design.
Commonly used with an Enterprise Service Bus (ESB) or Service Oriented Architecture (SOA), they are perfect for centralised data management tasks, shared across applications and forming part of a Single Customer View (SCV) or Master Data Management (MDM) project.
The DQ Master API™ is independent of other DQ APIs, however, most commonly works with our DQ Search™ and DQ Score™ APIs, which when supplied with duplicate record sets, offers a fully configurable MDM rules engine.
To create a golden record the DQ Master API allows you to firstly auto-detect and choose the best record, from the duplicate set. Then, auto-fill the chosen best record with data selectable from any fields in the duplicate group to create a golden record.
Once assembled the golden record may now be used as you choose; perhaps to update one or many customer records within your enterprise, in any migration, integration SCV or MDM initiative.
To achieve a single customer view, all duplicate records must be consolidated and ideally mastered.
The DQ 360 API Suite™ is designed to help you achieve a Single Customer View (SCV) with ease, allowing you to build a ‘Cleanse’, ‘Search’, ‘Score’, ‘Master’ or manually review process to manage customer records and create a SCV the way you want to.
We all want to automate what we can, however, there is always a place for human review, as such we provide review screens for duplicate review and record mastering.
Taking this approach, we benefit from the Pareto 80:20 principle and automate the tasks which commonly take up 80% of the time in 20% of the time and process the remaining 20% by human review.
As data is constantly changing, inserts, updates and deletes or DQ Sentry™ is constantly monitoring events and maintaining our DQ Fonetix™ Index.
Using this approach, our fuzzy searching and configurable scoring algorithms can find customer data across multiple systems and their database tables and fields with ease.
Now records can be found with ease during data capture, after any data field value change to prevent duplication, master and review records in real or near real-time.
As a global business, we are very familiar with the challenges of international data. Diacritics, phonetic differences, double-byte, cyrillic etc. all impact matching, standardisation and formatting.
To cater for these international issues, we have worldwide address verification, phone formatting and authentication as well as data transformation and phonetic libraries for 5 spoken languages.
The DQ Cleanse API processes a complete customer record as an object, not just individual fields, such as an address, phone, email etc. The whole customer record and its related data are cleansed in a single request/response to ensure your customer data is always fit for use. Prior to passing to the DQ Match and DQ Score APIs.
