Merge and purge is the process of linking two or more lists or databases at the same time, identifying and/or combining duplicates and removing unwanted records. The objective of the merge/purge practice is to produce a clean set of records, such as unique names and addresses creating a single customer view. Once you have achieved this you will then cut your costs by mailing only one individual, keeping prospects/customers satisfied.
Merging and purging data manually can be a time consuming job and errors are likely to be made which is why merge purge software is an essential tool for companies. However, if time is a problem, we can merge and purge your data for you with our data bureau services.
Request a demo today of our merge purge software and see how we can help your with your data quality issues.