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Use our Fuzzy Matching Software for accurate data in your CRM System or Database
Fuzzy Matching is a function which has been built into our data matching and deduplication software. The term ‘fuzzy matching’ simply relates to the ability of a record matching to deal withthe vagaries and differences found in account and contact names and address databases. Our fuzzy matching software is powerful and easy to use and fast – we offer stand-alone packages as well as Developer API’s.
A number of strategies will be applied within our fuzzy matching software including: normalization of records, exclusion of noise words, abbreviation of proper names and common nouns as well as phonetic (Sounds like) processing of individual words.
Successful matching and deduplication comes from applying multiple strategies, deterministic and probabilistic equals in pragmatic terms realistic matching. All of this combined with a powerful matching engine which scores, weights and returns grouped matches means non-identical duplicates can be identified. Single Customer Views (SCV) created, Master Data Management (MDM) initiated and maintained and customers served with integrity from a foundation of fact.