Deduplicate mailing and a Single Customer View
One of the biggest causes for concern for marketing is invalid data in the database or CRM system. Creating a Single Customer View is vital to any successful marketing campaign. Over time, people move house, job roles change and contact details may have been added more than once with errors in each entry causing duplicates in the system. A database that is out of date, inaccurate of incomplete is not just bad for your brand and image, it is also a waste of your efforts and resources.
Removing duplicates from a mailing list is critical to the success of any marketing campaign
To arrive at a single customer view, you need to remove deduplicate entries from your mailing lists on a regular basis, and you need the right tools for the job. We work with customers to decide which is the best course of action for their business data. Whether you are starting a new data quality initiative or looking to get an existing one back on track, we are happy to advise you and recommend a solution. Whether you decide to have us do the work for you using our DATA BUREAU SERVICES or looking to purchase our data cleansing software so that you can be fully in control of your data, we are happy to help.