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Whether you use MS Dynamics CRM, Infor CRM, Salesforce or any other CRM application, it’s effectiveness has to depend on the CRM Data Quality. Unless you pair it with Data Deduplication or Data Cleansing Software, its operation will be flawed and the results of your customer service and marketing campaigns will be poorer.
Many CRM implementations fail due to:
- Customer details which are incorrect or inconsistent with other data
- Duplicate records
- Incomplete or inaccurate addresses
- Deceased or gone away records
- Multiple database synchronisation problems
At DQ Global, we have over 20 years of experience in making data fit for business for CRM users around the world, in businesses of all sizes. We have developed data cleansing and merge purge products specifically to use with all the leading CRM platforms to improve CRM data quality and provide absolute trust in the CRM data.
Your CRM system is designed to allow you to see everything about each prospect and customer: their personal details; when they communicate with you and about what; when you communicate with them, and about what; when and what they buy from you. If you have CRM data quality, this Single Customer View (SCV) means you can tailor what you offer your customers based on the information you have in your system and give exceptionally good customer service.