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Duplicate data is a common challenge for many businesses. It creates issues in correctly identifying customers and slows down work processes in your CRM.
Deduplicating customer data and creating a Single Customer View (SCV) can have several positive impacts on your business efficiency and productivity. In this quick guide, we highlight the business reasons for customer data deduplication
Duplication rates between 10% – 30% are not uncommon for companies without data quality improvement initiatives in place
60% of businesses cite duplicate data as the marketing department’s biggest obstacle when creating campaign lists and 73% cite duplicate data as their biggest obstacle when evaluating campaign performance
Unnecessary costs are incurred when sending an individual duplicate emails
Without a single customer view email campaigns can’t be correctly targeted, meaning more unsubscribes
Duplicate data causes errors that confuse customers and damage their perception of your brand
Decisions based on duplicated data can damage your companies growth
Duplicate data means the same contact is contacted repeatedly creating a false pipeline