Research Finds Obsolete or Dirty Data is Widespread Martin Doyle May 4th, 2011 Data Quality, Master Data Management Close to 85% of the businesses say their data for customers and prospects is obsolete, out-of-date or just plain wrong, according to a re...
Congratulations Sir, You’re Pregnant Due To Data Quality Issue Martin Doyle January 6th, 2011 Data Quality, Master Data Management A 50-year-old man from Birmingham, England, was understandably surprised last month upon receiving a letter from Norfolk and Norwich Univ...
Pas 2020 – Make Sustainable Marketing Your Standard Martin Doyle April 16th, 2010 Data Governance, Master Data Management The PAS 2020 standard (commissioned by the Direct Marketing Association) provides businesses with a series of environmental objectives an...
Information Waste and Data Quality Mary Doyle March 23rd, 2010 Data Governance, Data Migration/Integration, Data Quality, Master Data Management By not having a Data Quality system in place you may be running this risk of Information Waste. Data is a key focus for many businesses a...
Green and Lean Marketing and its Data Quality Martin Doyle March 23rd, 2010 Data Quality Do you want to increase your marketing ROI? Protect your brand? Cut your marketing spend Help save the environment? When you print and tr...
