Three benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Management, Data Quality, Master Data Management If modern marketing was a fire, then data would be the wood which keeps it burning. In the 21st century, consumers generate a lot of data...
Why knowing your DATA is the beginning of all wisdom Martin Doyle October 24th, 2019 CRM Data Cleansing, Data Migration/Integration, Data Quality, Master Data Management Aristotle once said, “Knowing yourself is the beginning of all wisdom”. The essence of this statement is that when you truly know and und...
Can you be highly efficient and still be ineffective? Martin Doyle September 24th, 2019 Data Management, Data Quality, Master Data Management As Peter Drucker put it… “Efficiency is doing things right, effectiveness is doing the right things.” I would therefore suggest that, doi...
DATA QUALITY: Making Change a Choice Martin Doyle June 25th, 2019 Data Management, Data Quality, Master Data Management In the modern world nothing stays the same for long. We live in a state of constant change; new technologies, new trends and new risks. Y...
The fall of the High Street and the rise in importance of Data Martin Doyle March 6th, 2019 Data Management, Data Quality, Master Data Management Storefronts and stalls have been around since biblical times, and even now, one just has to walk around London to see stores that are hun...
Data: When Less is More Martin Doyle February 6th, 2019 CRM Data Cleansing, Data Quality, Master Data Management Aviation, automobile and even train companies spend significant amounts of money annually reducing the weight of their products. T...
Maintaining Customer Relationships by Maintaining your Data Martin Doyle November 28th, 2018 CRM Data Cleansing, Data Management, Master Data Management Imagine a world where you only ever met anybody once. Where every encounter lasted no longer than a few hours and no matter how we...
Preparing your Data for GDPR – Marathon or Sprint? Martin Doyle May 17th, 2018 Data Governance, Data Management, Master Data Management No matter how forewarned you were about the impending General Data Protection Regulation; it’s likely preparations have felt somewhat lik...
Data Quality shouldn’t be a Goal – It should be a Habit Martin Doyle April 4th, 2018 Data Management, Master Data Management We are what we repeatedly do. Excellence, then, is not an act, but a habit.”— Will Durant We all know quality stems from habit, as much a...
The Cost of Inaccurate Data when Managing the Right to be Forgotten Martin Doyle March 8th, 2018 Data Management, Data Quality, Master Data Management On the 25th May 2018, the GDPR regulations will come to fruition. Not only does this mean more rigorous data standards, but it also means...
