Three benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Management, Data Quality, Master Data Management If modern marketing was a fire, then data would be the wood which keeps it burning. In the 21st century, consumers generate a lot of data...
7 Stops on the Route to Data Quality Mary Doyle September 2nd, 2020 Data Governance, Data Quality Let’s talk about data and data quality. A study by IBM has revealed that poor data quality costs the US economy up to $3.1tn each year. T...
23 Signs That You Have a Data Quality Problem Martin Doyle August 26th, 2020 CRM Data Cleansing, Data Management, Data Quality Data quality issues affect a high percentage of datasets across tens of thousands of businesses. But many businesses fail to spot the dan...
Symptom Tracker Apps – The Big Data Mistake Aaron Doyle May 20th, 2020 Article, Data Governance, Data Management, Data Quality, News Symptom Tracker Apps – The Big Data Mistake On the 24th of March 2020, Kings College London launched the Covid-19 symptom tracker d...
The NHS app – How data can save lives Aaron Doyle May 11th, 2020 Article, Data Governance, Data Quality The NHS app – How data can save lives On the 4th of May the British Secretary of State for Social and Healthcare Matt Hancock urged...
The 10 Commandments for Divine Data Quality Martin Doyle March 12th, 2020 Data Quality With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data is not an easy job ...
Drowning in Data but Dying of Thirst Martin Doyle February 4th, 2020 Data Management, Data Quality In may 2017 the Economist declared data as the most valuable asset in the world, even more so than oil. Furthermore, as we progress throu...
Twas the night after Christmas: A Data Disaster Martin Doyle January 2nd, 2020 CRM Data Cleansing, Data Management, Data Quality ‘Twas the night after Christmas, when all through the house, all creatures were stirring, even the quiet mouse… Christmas had not ...
Why knowing your DATA is the beginning of all wisdom Martin Doyle October 24th, 2019 CRM Data Cleansing, Data Migration/Integration, Data Quality, Master Data Management Aristotle once said, “Knowing yourself is the beginning of all wisdom”. The essence of this statement is that when you truly know and und...
Can you be highly efficient and still be ineffective? Martin Doyle September 24th, 2019 Data Management, Data Quality, Master Data Management As Peter Drucker put it… “Efficiency is doing things right, effectiveness is doing the right things.” I would therefore suggest that, doi...
