Three benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Management, Data Quality, Master Data Management If modern marketing was a fire, then data would be the wood which keeps it burning. In the 21st century, consumers generate a lot of data...
23 Signs That You Have a Data Quality Problem Martin Doyle August 26th, 2020 CRM Data Cleansing, Data Management, Data Quality Data quality issues affect a high percentage of datasets across tens of thousands of businesses. But many businesses fail to spot the dan...
Symptom Tracker Apps – The Big Data Mistake Aaron Doyle May 20th, 2020 Article, Data Governance, Data Management, Data Quality, News Symptom Tracker Apps – The Big Data Mistake On the 24th of March 2020, Kings College London launched the Covid-19 symptom tracker d...
Drowning in Data but Dying of Thirst Martin Doyle February 4th, 2020 Data Management, Data Quality In may 2017 the Economist declared data as the most valuable asset in the world, even more so than oil. Furthermore, as we progress throu...
Twas the night after Christmas: A Data Disaster Martin Doyle January 2nd, 2020 CRM Data Cleansing, Data Management, Data Quality ‘Twas the night after Christmas, when all through the house, all creatures were stirring, even the quiet mouse… Christmas had not ...
Can you be highly efficient and still be ineffective? Martin Doyle September 24th, 2019 Data Management, Data Quality, Master Data Management As Peter Drucker put it… “Efficiency is doing things right, effectiveness is doing the right things.” I would therefore suggest that, doi...
Repair your Data Weakness and see your Profits Rise Martin Doyle August 14th, 2019 Data Management, Data Quality Possibly the only thing everyone in business agrees on, is that money talks. Whether you’re looking at turnover or profit, the end...
DATA QUALITY: Making Change a Choice Martin Doyle June 25th, 2019 Data Management, Data Quality, Master Data Management In the modern world nothing stays the same for long. We live in a state of constant change; new technologies, new trends and new risks. Y...
One Year on… Is your Data GDPR Compliant? Danielle Howting May 8th, 2019 Data Management This time last year many companies were in the grips of panic over the GDPR (General Data Protection Regulation) ruling which came into e...
The fall of the High Street and the rise in importance of Data Martin Doyle March 6th, 2019 Data Management, Data Quality, Master Data Management Storefronts and stalls have been around since biblical times, and even now, one just has to walk around London to see stores that are hun...
