Three benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Management, Data Quality, Master Data Management If modern marketing was a fire, then data would be the wood which keeps it burning. In the 21st century, consumers generate a lot of data...
23 Signs That You Have a Data Quality Problem Martin Doyle August 26th, 2020 CRM Data Cleansing, Data Management, Data Quality Data quality issues affect a high percentage of datasets across tens of thousands of businesses. But many businesses fail to spot the dan...
Twas the night after Christmas: A Data Disaster Martin Doyle January 2nd, 2020 CRM Data Cleansing, Data Management, Data Quality ‘Twas the night after Christmas, when all through the house, all creatures were stirring, even the quiet mouse… Christmas had not ...
Why knowing your DATA is the beginning of all wisdom Martin Doyle October 24th, 2019 CRM Data Cleansing, Data Migration/Integration, Data Quality, Master Data Management Aristotle once said, “Knowing yourself is the beginning of all wisdom”. The essence of this statement is that when you truly know and und...
Data: When Less is More Martin Doyle February 6th, 2019 CRM Data Cleansing, Data Quality, Master Data Management Aviation, automobile and even train companies spend significant amounts of money annually reducing the weight of their products. T...
Maintaining Customer Relationships by Maintaining your Data Martin Doyle November 28th, 2018 CRM Data Cleansing, Data Management, Master Data Management Imagine a world where you only ever met anybody once. Where every encounter lasted no longer than a few hours and no matter how we...
Think Like a Billionaire. Think Clean Data Martin Doyle November 28th, 2017 CRM Data Cleansing, Data Management, Data Quality Steve Ballmer the multibillionaire former CEO of Microsoft could very justifiably purchase a beach mansion in the Bahamas, erect a hammoc...
With Great Data Comes Great Responsibility Martin Doyle October 25th, 2017 CRM Data Cleansing, Data Management, Data Quality We all know the phrase “with great power comes great responsibility”, what most people are unaware of is that data is the new world power...
Are typos and small mistakes making your business data inaccurate? Martin Doyle January 30th, 2017 CRM Data Cleansing, Data Governance, Data Quality As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even a small mistake can cost your busi...
How to Ensure Your CRM Data Is Fit For Purpose Martin Doyle November 10th, 2016 CRM Data Cleansing, Data Governance, Master Data Management In a recent blog post we discussed the importance of data quality. In this post we provide you with seven ways you can improve the qualit...
