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The importance of CRM data cleansing for your business

CRM Data Cleansing (or Data Scrubbing) is the process of correcting poor quality or inaccurate customer data within your CRM system, database, record set or table.

Data decays over time and very quickly you can find that you have data in your business application that is duplicated, incomplete or poorly formatted. Data Cleansing is important for business performance and also more recently for regulatory compliance such as GDPR.

Our DQ Suite of Data Cleansing Software will enable you to have duplicate free, accurate and trusted data which will drive out waste, reduce risk and help you to make better informed business decisions. If you are looking for a Single Customer View, our software can help.


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Not sure where to start? Book a DQ Discovery Call

Looking to unlock the full potential of your customer data, but struggling with data quality issues? Our DQ Discovery Call service is here to help! Our team of experts will analyse the root causes of your data quality challenges and provide you with practical solutions to transform your customer data into a powerful tool for success.

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The benefits of a successful CRM data cleansing project:

Provide a unified view of your data - Master Golden Record
Boost efficiency and effectiveness and build confidence in your data
Enhance customer relationships
Provide data more readily available for analysis
Provide a competitive advantage thanks to its leaner, more agile approach
Facilitate good quality decision making, fuelled by accurate reporting
Prevent the development of costly workarounds
Ensure regulatory compliance such as GDPR

Our solutions to help with customer data cleansing

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DQ on Demand

An on demand solution which allows developers to rapidly deploy our wide array of data quality improvement functions, switch data providers with ease and enhance their data and all under one roof.

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DQ Studio

A complete solution for data cleansing, data management including data integration, data migration, data quality improvement, data replication, business rules, process automation, machine learning, and more.

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DQ for Dynamics

An integrated solution to find and prevent duplicates, apply a wide array of data cleansing/improvement functions and master your data all from within Dynamics CRM.

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Contact us for more information

The best way to learn more about how our solutions can help is to let us know more about your data challenge.

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