In a recent blog article by Salesforce, they explain what a CRM system is and the impact of using a CRM system can have on businesses. “CRM helps organizations be more effective and efficient in their day-to-day tasks and assists them in reaching long-term business objectives and goals”.
They go on to explain how technology for CRM systems has improved over the last couple of decades, allowing businesses to have access to powerful, comprehensive and affordable CRM systems.
The purpose of the CRM systems is to facilitate more efficient communication with customers and leads, helping all participants complete transactions quickly. Even the most technically advanced CRM cannot achieve its goals if the data it holds is inaccurate.
As we are all becoming aware, the data held in CRM systems is becoming one of the “Largest Assets” for businesses. Unless this data is maintained and treasured, businesses are at danger of their CRM systems failing and even the most technically advanced CRM cannot achieve its goals if the data it holds is inaccurate.
As we explained in one of our recent blog articles – If you are collecting data without any thought of data quality, your CRM could be a ticking time bomb.
Data quality is one of the biggest and most relevant risks to your CRM, and the longer you ignore it, the worse it will get – Read our blog Is the Data in Your CRM a Ticking Time Bomb?