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DQ Blog Article User Group Summit Europe

User Group Summit Europe

Martin Doyle February 15th, 2019 News
CRM Summit Europe 2

Come and Join our Session on:

Data Value Mapping

Promoting Behaviours Which Ensure Higher Quality Data

There are no data initiatives, only business initiatives! CRM is definitely a business initiative, however, data governance is one of the most important aspects supporting any CRM project, especially in relation to single customer view (SCV) creation and Master Data Management (MDM). Yet low quality data still remains a big problem area for many organisations.

The Data Value Map, creates a shared understanding among a range of stakeholders about the data within their organisation. It is a zero technology solution, which engages with the business to unravel the complexities of the enterprise data management landscape. This visual tool helps to build understanding of all the components of any data gathering exercise and how they are linked.

This session will help you rethink how your data is collected, stored, analysed and delivered in an effort to tackle persistent data governance issues to deliver higher quality trustworthy data, for better information, better decisions and a better business.

Register Here


Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.