DQ Global® we are passionate about data quality and keeping data clean and duplicate free. So we thought we would put together a list of the benefits we believe companies will see if they use data quality software. But firstly, here is a list of data decay facts which might highlight the need for clean data.
Every year in the UK:
- Over 6 million people move house
- 600,000 people pass away
- Half a million addresses are changed by the Royal Mail
- 250,000 people sign up to The Mailing Preference Service
- 5.7 million company and individual details change
So here are what we believe are the “Reasons” to use Deduplication Technologies:
- Identifies non-identical: People, Companies, Addresses etc. which are unnecessarily duplicated
- Identifies and groups records which exist in the same premises i.e. households
- Identifies duplicate contacts in the same organisation • Identifies duplicate locations (addresses) where typo’s or abbreviations have been used
- Reduces direct marketing cost – don’t waste money contacting people who are not there
- Identifies returning customers
- Enables Merging of multiple data sources for a Single Customer View (SCV)
- Facilitates linking for Master Data Management (MDM)
- Permits more accurate reporting, analytics and business intelligence
- Protects Company Brand
- Truthfully reflects ROI for marketing campaigns
- Increases the trust and accuracy of business essential customer data
- Enables data migration and integration business rules to be applied with confidence
- Best practice – comply with Direct Marketing Association guidelines
- Protect the environment – by cutting down on wasteful duplicate mailing
If we can help you with resolving any of your data quality issues please let us know, we have a wealth of knowledge in this area which we are keen to share.
