We’re Presenting At The IAMCP Webinar! Martin Doyle September 9th, 2021 Events, News Once low-quality data enters your system, its roots can burrow deep and reach all parts of your business. One place its negative effects ...
Data Quality: How Is The Iceberg Of Ignorance Hurting Yours? Martin Doyle August 17th, 2021 Article, CRM Data Cleansing, Data Quality, Master Data Management After the last year and a half, the importance of using data to generate insights and guide the direction of your business has become eve...
How Dirty Is Your Data? Martin Doyle July 12th, 2021 Article, CRM Data Cleansing, Data Quality Last week was National Hygiene Week, a particularly pertinent theme given the last year and a half. Due to the Covid-19 pandemic, we’ve a...
DQ Global And The Power Platform; Ingestion Martin Doyle May 11th, 2021 Article, Data Quality In our first blog on Microsoft’s Power Platform, we discussed the Data Collection stage of the ecosystem, referenced in the work carried ...
Data Quality Tools Market Projected To Hit $2314.5 Million By 2025 Martin Doyle May 10th, 2021 Article, Data Quality, News Valued at $526.21 million in 2016, a report recently published by Western Market Research shows that the data quality tools market is set...
Repair Your Data Weakness And See Your Profits Rise Martin Doyle August 14th, 2019 Data Quality Possibly the only thing everyone in business agrees on, is that money talks. Whether you’re looking at turnover or profit, the end...
The Only Way to Save Your CRM From Failure Martin Doyle November 4th, 2014 Data Governance, Data Quality The Customer Relationship Management (CRM) system is now a central focus of many businesses. The CRM is responsible for holding contact d...
Is There Such a Thing as Too Much Data? Martin Doyle September 2nd, 2014 Data Governance, Data Quality Is There Such Thing As Too Much Data? We live in an age where all businesses are generating data, and harvesting data at the same time. T...
Why Data Should Be a Business Asset – The 1-10-100 Rule Martin Doyle July 8th, 2014 Data Quality, Master Data Management The cost of correction – The 1-10-100 rule in customer data If you run a business, or even just run a household, you’ll understand ...
How to Improve Customer Winback With Quality Data Martin Doyle November 12th, 2013 Data Quality, Master Data Management In business, it’s cheaper and easier to encourage existing customers to make another purchase, rather than chasing new customers and lead...
Is Your Business Making 3 Simple Mistakes With Data? Martin Doyle October 29th, 2013 Data Quality All too often, businesses think they know the ins and outs of their own data quality issues. But many of these assumptions are myths. As ...
How to Build Trust With Your Existing Customers Martin Doyle September 24th, 2013 Data Quality Build Trust With Existing Customers When businesses plan their marketing strategy, they often focus on enticing new customers. While ther...
How to Harness the Power of the Postcode Martin Doyle September 10th, 2013 Data Quality In business, companies have a duty to ensure customer data is up to date. Not only is this a basic matter of customer service, it’s also ...
Do You Really Know Where Your Customers Live? Martin Doyle August 20th, 2013 Data Quality If you send mailshots or marketing material through the post, you need a reliable address database for your customers. Sounds obvious. Bu...
