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Business Needs

“We had many duplicates in the system, which resulted in unclean data, preventing us from reporting accurately to the business and running campaigns. By addressing these issues, we aim to improve data accuracy and overall campaign performance.”

DQ Global Solution

DQ for Dynamics

DQ for Dynamics works inside Dynamics 365 to improve data quality and provide you with data that is fit for business use.

Business Benefits

“As pioneers of our CRM/D365 system, DQ Global has assisted us with the correct automated data solution which regularly cleanses and updates our customer records. There is no need to waste time on checking data quality when DQ Global comes to the rescue.”


Company Background

Tuning Fork (Pty) Ltd is a leading company under the Bidvest Group, renowned for its diverse portfolio of premium brands. We are the home to Yamaha Motor, Yamaha Marine, Yamaha Music, Indian Motorcycle, Kymco, and an extensive range of AMP aftermarket products. We also have within our portfolio two company owned dealerships, Linex Sandton and Linex Lynnwood.

The Data Quality Challenge

“We had many duplicates in the system, which resulted in unclean data, preventing us from reporting accurately to the business and running campaigns. This project was initiated to clean up our data and enable effective campaign execution. We saw the need for a more structured organisation of our data within the current system. By addressing these issues, we aim to improve data accuracy and overall campaign performance. The project’s success will ensure our data integrity and enhance our strategic capabilities.”

Data Quality Solution

DQ for Dynamics is the solution designed and applied to address data quality challenges within Tuning Fork T/A Yamaha South Africa Microsoft Dynamics CRM/365 environment. It continuously offers functionalities to cleanse, standardise, and enrich data to ensure its accuracy and reliability for us to retain and regularly communicate with our customer database.

In October 2023, the solution was proposed by the support CRM Team in South Africa and by end of November 2023, the solution was installed in our CRM/365 environment. In the first week of December 2023, we were fully onboarded and had a training session to get a holistic view of functions and navigations of DQ Global. By mid-December 2023 and January 2024, we had the DQ application running sessions and clean up commenced.”

"Working with the team from DQ Global, Conor specifically - has been a delightful experience, as their team is consistently willing to assist us with our highly complex requests."

The Results

“DQ for Dynamics helped us focus on the 56,233 contact records we had within CRM/D365 environment. We started of assessing the number of records that were Active and had First Name, Last Name, an email address and phone number, through running a session within DQ. This session indicated we had 43,340 records and 3070 were duplicate records. With the help of the DQ Global team and our weekly meetings, we identified the need to merge the records with certain rules in place, like merging records that were recently updated, as well as assigning a division type (Motor, Marine, Music, Home Audio and Pro Audio) to the contacts if such status was not allocated.

We also set weekly and monthly sessions to run and merge duplicate records based on email and phone records. We also ran a session based on duplicate emails as emailing is one of our methods of preferred communication to our customer base records. This session also allowed us to clean up our email records where an email was allocated to multiple customer records as well as valid and invalid email information stored.

The DQ Global support team then also identified that we had 9,786 Inactive records which they also helped us remove after an agreed analysis that these contacts were indeed Inactive and when communication is sent the Inactive contacts do not receive communication.”

If you’re concerned about the quality of your Customer Data, book a DQ Discovery Call with us today