Providing services to local businesses across six different regions, Greater Birmingham Chambers of Commerce need accurate data to help these business thrive.
Complete D365 Data Management Solution
DQ for Dynamics™ works inside Dynamics 365 to improve data quality and provide you with data that is fit for business use.
Using DQ for Dynamics™ to cleanse their data after combing several different CRM databases into one, Greater Birmingham Chambers of Commerce were able to quickly and efficiently merge multiple records into one complete record, saving them time that could then be allocated to other tasks.
Founded in 1813, the Greater Birmingham Chambers of Commerce has been the consistent voice of local businesses, helping them connect, support, and grow. They offer a variety of services across six regions and four divisions including activities such as marketing campaigns and arranging networking opportunities and media exposure.
A migration of multiple legacy CRM systems into our current CRM system introduced many duplicate records which rendered our reports inaccurate. The built-in functionality of our CRM system had its limitations one of which was only being able to dedupe two records at a time. This limitation proved to be very problematic and would have a huge negative impact on the time needed to dedupe the data.
After extensive research into different products, we came across DQ for Dynamics™, a solution created by DQ Global. The customer service team were very helpful and immediately arranged a demo session to take us through the system, as well as any questions/concerns we might have.
The software tool proved to be very intuitive and flexible to use, giving us full control on what match criteria we wanted to build. The ability to review and merge multiple records and fields at a time, saved a lot of time that can now be allocated elsewhere. Additionally, the scheduler module has also helped in maintaining the integrity of our data, as new duplicates are being highlighted and dealt with immediately.