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DQ Blog Data Migration/Integration Sprucing up Data for Spring with a Data Audit

Sprucing up Data for Spring with a Data Audit

Martin Doyle February 4th, 2013 Data Migration/Integration, Data Quality

Although the weather is not exactly spring-like, daffodils are blooming, and some people are thinking about the big spring clean at home.

What about at work? Have you thought about spring cleaning your data and making sure it is all fit for purpose? How many people add records or extra information to existing records in your systems? Can you be sure that no errors have crept in, even if you are meticulous about profiling before merging in data from new sources?

Start with a Free Data Audit

Spring cleaning your data might take less energy than you’d have to employ at home, especially if you get help from professionals. The first thing to do is get a data audit. This comes free from DQ Global®. All you have to do is send in a sample of your data to be audited and wait for the results.

Our professional data auditors will use data cleansing software to find records which are incomplete or inconsistent. It will highlight duplicates, or those that could be through inputting errors that have left them a close match to those already held. It will also check addresses against Royal Mail and other suppression files to find people and businesses that have moved on or no longer exist. Most businesses are amazed at what can be found by data quality software. When you receive your audit report, you’ll know just how clean your data is and what spring cleaning needs to be done to make it pristine.

Maintain Clean Data Year Round

If you then clean it, or have it cleaned, with data quality solutions such as address verification software, fuzzy matching and deduplication software, you will have quality data that will enhance your bottom line through more effective marketing and business decisions. This will more than make up for any investment you make in ongoing data quality solutions.

Don’t put off cleaning your data. It makes good sense to clean it in spring and regularly throughout the year.


Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.