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Blogs Article Show Your Data Some Love This Valentine’s Day

Show Your Data Some Love This Valentine’s Day

Conor Doyle February 12th, 2021 Article, CRM Data Cleansing, Data Quality
Show Your Data Some Love This Valentine’s Day

Valentine’s Day is fast approaching, and plans are being made. This year, you might treat your partner to a home-cooked meal with candles and wine, or perhaps a takeaway and movie night with pyjamas. But are you doing anything for your data? I thought not. 

By and large, your data likely feels quite undervalued. You wouldn’t only be nice to your partner when you need the washing up done or a shelf putting up, so why would you only pay your data attention when you want something from it? 

Recent research found that poor data quality costs the US economy around $3.1 trillion yearly, but if you treat it right, you can see make big savings. Netflix, for example, saves $1 billion a year on customer retention by using high quality data. Data quality and management are vitally important, and not paying your data the attention it deserves can lead to awkward situations. Trying to explain to your partner why your ex just received a card from Moon Pig is a situation none of us want to be in. 

In sickness and in health 

When you and your data first meet, it’s exciting. You’ve started a fresh relationship, and everything is working out great; phone numbers are connecting, and emails are landing in inboxes. But after a while, the honeymoon period comes to an end, and life catches up with you. All of a sudden, you’re not paying much attention to your data, and things start to feel ‘off’. Phone numbers are disconnecting, and emails are bouncing back. Your relationship with data is struggling.   

Your relationship with data should just be like your relationship with a partner; you vow to look after each other, through sickness and health. As a result of nurturing your data, you will never see phones disconnecting, nor emails bouncing back. Instead, you will experience a healthy relationship with your customers, and build towards the future growth and success of your business. 

Show your data you care 

If you’re worried that things between you and your data are unsalvageable, we can help. At DQ Global, we have a variety of industry leading products that will show your data you really care.  

You can read more about our products by following the links below: 

This Valentine’s Day, while you and your significant other work your way through that candle lit meal, treat your data to a cleanse and deduplication and get it back to performing at its best.  

If you’re concerned about the quality of your Customer Data, book a DQ Discovery Call with us today


Written by Conor Doyle

Conor has been at DQ Global for the past 3 years. He now leads the sales team to maintain and build client and business partner relationships. Throughout, he has gained extensive knowledge and experience surrounding Data Quality and established himself as an industry expert.