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DQ Blog Data Quality Ride Your Quality Data to the Winning Post

Ride Your Quality Data to the Winning Post

Martin Doyle April 17th, 2012 Data Quality

Just as a horse has to be in tip top condition to win its race, so does your data need to be of really good quality to beat the competition. But managing the condition of your data is not as costly as maintaining a fit and healthy race horse. Data scrubbing – being able to remove duplicate records, maintain integrity and consistency – can all be achieved without having a massive weekly bill on top of an initial investment.

The Best Chance of Getting in Front

Your data should be feeding accurate information about what your targets and customers want, to the people who make business decisions. Don’t let the favourite take advantage of the latest trends and get ahead of you because you didn’t see them in time. With well-designed reports from quality data, you can come out of the starting gate in a really good position.

The Best Chance of Staying in front

Social media spreads the word about winners and losers in no time. If you want to look after the reputation of your brand, make sure your data is put through data cleansing solutions such as address verification software, fuzzy matching software and deduplication software before you do any mail merging for your marketing campaigns.

Getting Over the Jumps

Your management information reports will only be as good as the data they come from. An organisation’s decision-makers need to know just where the business stands so they can work out where to take it, and have the best chance of making it over the obstacles on the way.

With clean data that gives you accurate facts and figures, and a single customer view, the odds are in your favour to come in lengths ahead of your competitors.


Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.