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Our Data Quality Predictions for 2012

Martin Doyle January 4th, 2012 Data Quality

As we move into 2012, businesses that capitalise on their data, create single customers views and master their enterprise data will have a distinct advantage over their competition. They will survive and thrive, whilst those who don’t will be at a severe disadvantage and could become extinct.

Capital budgets will continue to be squeezed. On-Demand business applications and services will become the norm. There will be a growth in Cloud-based provision of Data as a Service (DaaS), offering pay as you go methods for record matching, validation, enhancement and suppression etc. all of which will come from the expenditure budget rather than the capital budget.

A recent IDC study found that digital information is doubling every two years. Data is not going away it is just getting bigger! In the coming year, “Big Data” will herald big data quality problems. The sheer volume of data being created by businesses cannot be interpreted and analysed using traditional methods. As such, new ways of processing, understanding and using data will be required.

Data Governance will continue to become more and more of a boardroom agenda item. As such there will be an increase in the role of the Chief Information Officer (CIO). This will lead to more joined-up business processes from the recording of data to the reporting upon it and a cultural shift to CDR (corporate data responsibility) where everyone in the business will take responsibility for the production, modification and use of corporate data. As a result I believe businesses will shift from task-oriented “Data Management” to culture-changing “Information Leadership”.

2012 will be an exciting year for DQ Global® as we release our affordable, scalable and paradigm-shifting DQ 360 Platform. We look forward to helping our clients succeed in achieving their New Year’s resolutions for Data Quality improvement; removing avoidable data waste and helping them prosper through trusted data assets, which are fit for use in database marketing.

Take a look at our Data Quality Solutions

Martin Doyle – DQ Global®


Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.