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DQ Blog Data Quality IT Knights Need Data Quality Champions

IT Knights Need Data Quality Champions

Martin Doyle March 20th, 2012 Data Quality

Sometimes IT managers feel they could be losing the joust in trying to get the clean data message across. Everyone is so focused on their own aspects of winning the competitive edge, they don’t see or understand that faulty tools could be undermining their efforts. Or if they do,it’s why can’t IT get it right for a change, or we’ve already invested in all these information systems, why do we need to spend even more money?

A Senior Level Champion

Every company needs data quality supporters, and not just in the IT department. Someone at board level should have responsibility for data and recognise that it needs an on-going budget to maintain business intelligence and transactional records that are going to be useful, rather than hindering business development.

If you don’t have that senior champion it’s always going to be an uphill struggle for IT. The budget needs to stretch give you the money and time to research, test and purchase the right data quality software package, with address verification software, fuzzy matching software and everything you need to clean data and dedupe records. Your on-going master data management plan has to have the right tools and personnel to implement it. In the long run it will save money and help generate revenue.

Company Wide Communication

This will be easier if a high level endorsement of data quality is made public. If you don’t have a medieval town crier handy, make use of newsletters, intranet news pages or round robin emails. The part that clean data has played in successes should always be highlighted. Get people talking about the positive things, and not just the negative aspects or problems connected with your data.

Department Data Quality Stewards

If you also have champions at department level, it’s much easier to arrive at the peaceful solution. As well as championing data quality, they can promote the image of IT people as the white knights of the company, riding to the rescue whenever technical problems arise. Of course other staff won’t see the work that goes on in the background to maintain their clean data and bring them kudos from the positive reports generated. But departmental harmony is conducive to a more productive workforce.

For a variety of reasons, it’s worth investing in data cleansing solutions and merge purge software. It’s definitely counter productive to starve IT of resources. IT knights need the right weapons to succeed in the jousting.


Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.