Enquire Now
DQ Blog Data Quality DQ Global’s Views on Anti-Predictions for 2011

DQ Global’s Views on Anti-Predictions for 2011

Martin Doyle October 18th, 2011 Data Quality, Master Data Management

As an alternative to positive data management predictions for 2011 a prominent thought leader Jill Dyché has put out her Anti-Predictions for 2011.

Whilst pessimistic, there is a definite ring of truth and I’m confident a number of you reading this will agree in whole or part. We’ll be interested in your thoughts.

Anti-Predictions for 2011 – from Jill Dyché

  1. Developers won’t track their time in any meaningful way. This is either because developers aren’t motivated enough (read: rewarded or penalized) to report how they spend their time, or because companies aren’t putting enough rigor around time tracking. Either way, data gathering, integration, and provisioning will continue to be replicated across development projects, and the resulting over-investment will continue to be drastically underestimated.
  2. Even if they are presented with proof of value, management will be reluctant to invest in data governance. Why? Because managers aren’t rewarded on economies-of-scale, they’re rewarded on revenue realization. So all the duplicate work, re-work, and skunk works efforts don’t count. What counts is how data governance will help generate revenue, which is a much more difficult pitch, and they won’t invest in that either. (Ditto for data quality and MDM.)
  3. The business side won’t be interested in helping to define new rules of engagement with IT. They’ll simply wait for IT to tell them how to engage. And then they’ll refuse to play.
  4. Executives won’t approve new master data management or business intelligence funding without an ROI analysis. Ironically, estimating return on investment often requires research, if not downright histopathology, and it’s usually inversely proportional to a company’s existing measurement practices (see Number 1, above).
  5. No one will be willing to shine a bright light on the fact that the data on their enterprise data warehouse isn’t integrated. Just because data is co-located on a single platform doesn’t mean that data is integrated. This is the dirty little secret of enterprise data warehouses that no one wants you to know. And no one will talk about it in 2011, either.
  6. People won’t be embarrassed to bolt the preface “agile” onto projects in order to avoid creating or explaining a deliberate, business-centric delivery process.
  7. Companies that don’t characteristically invest in IT infrastructure won’t change anytime soon. So the silo-ed projects will beset more silo-ed data, and more back-end, manual workarounds. In the meantime, opportunities to manage reference data, formalize job roles, adopt new tools, and enrich customer data –not to put too fine a point on it, but enriching customer relationships in the process – will go unrealized.

So What are our thoughts about this?

  1. Whilst others delay in their information and data management initiatives, you have a chance to truly differentiate yourselves. As Bill Gates said… “Virtually everything in business today is an undifferentiated commodity, except how a company manages its information. How you manage information determines whether you win or lose.”
  2. Recognizing that the “Business” and “I.T” are different, think differently, have different motivations and speak different languages will be the first step to working towards achieving the common business goals and the realization both are part of “The Business” and will stop saying “IT” vs “The Business”.   In crude terms I.T. are “Thinkers” and Business are “Emotional” – is it any wonder they can’t communicate? It seems however, someone worked it out over 2000 years ago. An old Roman statesman called Cicero who stated …”If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” Wise words we might choose to heed if we’re to succeed in 2011 and beyond.
  3. Choose long term sustainability over short term success; treat the causes of data quality not the effects, remove the cause and the effects go away. You will positively impact the bottom line and that’s good for I.T. and the Business.
  4. For those who still remain pessimistic, remember… “It is always darkest before it goes totally black.”

Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.