Valued at $526.21 million in 2016, a report recently published by Western Market Research shows that the data quality tools market is set for a considerable rise in value over the next few years.
With data being easier to access than ever, and more of it being generated and collected than ever, organisations are becoming more and more reliant on data to drive their business decisions.
The danger that can arise when using this vast resource is basing these decisions on bad data, which can lead to customer insults, rather than insights.
The harsh reality is that every organisation in the world has an underlying data quality threat which is getting more critical day by day, so it is no surprise that many are now taking this more seriously. The days of just “living with it” and avoiding the issue for fear of its complexity or cost are fading fast.
Modern day data quality tools can help avoid this by cleansing, deduplicating, enriching and mastering data, with surprising ease.
At DQ Global, we have been championing data quality since our inception. Our goal is to help organisations across the world get the most out of their customer data by ensuring its quality.
25 years’ of knowledge and experience in the field has allowed us to develop a suite of award winning and industry-leading products.
You can read our free “DQ Guide to Data Quality in 2021” here, which examines the issues data quality can present businesses and the steps you can take to solve them.
To discuss your data quality needs with us, you can contact us by calling +44 (0)23 9298 8303 if you’re in the UK, or +1 (312) 253 7873 from the US. You can also email us as sales@dqglobal.com.
