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Blogs Article Top Reasons To Clean Your Dynamics Data For The New Year

Top Reasons To Clean Your Dynamics Data For The New Year

Conor Doyle December 21st, 2021 Article, CRM Data Cleansing, Data Deduplication, Events
New Year New Data

Start 2022 As You Mean To Go On, With Clean Data In Your Dynamics CRM

New Year, New You. Time for a dust down and New Year clean of your data! Do you feel confident in the quality of your data? When working within applications like Microsoft Dynamics, it is essential to keep your customer data clean. Your CRM is an investment, and the more accurate your customer data, the more powerful and valuable it will be to your business.

Once you have cleaned your data, it is important to keep it clean, much like our homes. One hoover will not stop the dust settling forever, so don’t wait until it is time for a spring clean, tackle it now. Dirty data has detrimental effects on all parts of a business from sales and marketing to customer service.


Don’t let your customer data drag you down this year

Here are just a few reasons why it is imperative to keep Customer Data within your CRM clean:

  • Good sales leads & increased conversions: Dynamics 365 brings all sales and customer data together into one system, so you can have a complete picture of that customer’s journey. This generates leads and ensures opportunities are taken. But is the information you have complete, valid, compliant, and standardised? If not, it can lead to wasting time chasing incorrect sales leads and missing valuable opportunities. By ensuring you have a consistent and comprehensive view of your customer data you will improve business intelligence.
  • Positive brand perception: Getting key information about your customer wrong in personalised email marketing, leads to a poor image of your brand. To drive engagement and conversions you need to speak directly to your customers – this is arguably one of the most powerful tools in your armoury. To get this right, the emails need to be relevant, personal, and timely. A simple mistake can kill any relationship in its tracks.
  • Optimise marketing campaigns: Whether it’s email marketing, social media advertising, paid search campaigns, or another marketing channel, accurate data helps you achieve marketing success. There is no one-size-fits-all approach to marketing, you need a clear single customer view you can accurately segment your audience and target each group with relevant information and messaging.
  • Higher productivity: Start 2022 as you mean to go on. Keeping your Customer Data within Dynamics clean and consistent means that employees won’t have to spend valuable time weeding through inaccurate and obsolete data or having to clean and adjust it themselves.
  • Stay connected: Any customer service team will rely on accurate and relevant CRM data. This gives a logical and up-to-date picture of who the customers are, so they can stay connected and deliver personal, first-class customer service. Clean data ensures your customers become customers for life.


Not sure where to start? Book a DQ Discovery Call

Looking to unlock the full potential of your customer data, but struggling with data quality issues? Our DQ Discovery Call service is here to help! Our team of experts will analyze the root causes of your data quality challenges and provide you with practical solutions to transform your customer data into a powerful tool for success.

Book Now

If you’re concerned about the quality of your Customer Data, book a DQ Discovery Call with us today


Written by Conor Doyle

Conor has been at DQ Global for the past 3 years. He now leads the sales team to maintain and build client and business partner relationships. Throughout, he has gained extensive knowledge and experience surrounding Data Quality and established himself as an industry expert.