Charities’ Data Needs Some TLC Martin Doyle May 22nd, 2012 CRM Data Cleansing, Data Quality, Master Data Management The quality of data is just as important in the charity sector as in any commercial or public sector organisation. The clear justificatio...
Be a Good Parent to Your Data Martin Doyle May 14th, 2012 Data Quality, Master Data Management You wouldn’t allow your children to get away with telling untruths to their family or friends, would you? And you certainly wouldn&...
Success Comes from Better Data, Not Better Analysis Martin Doyle March 27th, 2012 Data Quality, Master Data Management Would you put toxic fuel in your car and still expect it to take you wherever you want to go? It won’t happen, will it? Toxic data ...
Getting to Grips with Big Data Martin Doyle March 14th, 2012 Data Quality, Master Data Management Big data is here, and it’s getting bigger by the second. It is bringing significant challenges as well as opportunities. The horizo...
The Hidden Danger of Defective Data Martin Doyle February 8th, 2012 Data Quality, Master Data Management The Hidden Dangers of Defective Data The surface dangers of bad data are obvious: it renders mailings a waste of time and money, can caus...
DQ Global’s Views on Anti-Predictions for 2011 Martin Doyle October 18th, 2011 Data Quality, Master Data Management As an alternative to positive data management predictions for 2011 a prominent thought leader Jill Dyché has put out her Anti-Predictions...
The Single Customer View – Fact or Fiction? Martin Doyle July 12th, 2011 Data Quality, Master Data Management Well, the first problem is the definition of “Single Customer View” (SCV). In my opinion an active SCV certainly shouldn̵...
Research Finds Obsolete or Dirty Data is Widespread Martin Doyle May 4th, 2011 Data Quality, Master Data Management Close to 85% of the businesses say their data for customers and prospects is obsolete, out-of-date or just plain wrong, according to a re...
Congratulations Sir, You’re Pregnant Due To Data Quality Issue Martin Doyle January 6th, 2011 Data Quality, Master Data Management A 50-year-old man from Birmingham, England, was understandably surprised last month upon receiving a letter from Norfolk and Norwich Univ...
Pas 2020 – Make Sustainable Marketing Your Standard Martin Doyle April 16th, 2010 Data Governance, Master Data Management The PAS 2020 standard (commissioned by the Direct Marketing Association) provides businesses with a series of environmental objectives an...
Information Waste and Data Quality Mary Doyle March 23rd, 2010 Data Governance, Data Migration/Integration, Data Quality, Master Data Management By not having a Data Quality system in place you may be running this risk of Information Waste. Data is a key focus for many businesses a...
