Why Data Quality is Crucial in Marketing Sarah Morrison August 23rd, 2022 Address Search, Data Deduplication, Data Quality, Email Verification, Master Data Management, Phone Verification, Single Customer View Time and time again, research has proven that almost every database in a business contains duplicate data. These mistakes occur due to a ...
High Quality Data is your Biggest Fundraiser Conor Doyle April 6th, 2022 Article, CRM Data Cleansing, Data Governance, Data Quality, Master Data Management Charities are created to provide hope and help to many. After facing a couple of challenging pandemic years, retaining and optimising sup...
What is the cost of poor quality data in your CRM Martin Doyle February 15th, 2022 Article, CRM Data Cleansing, Master Data Management Your CRM is undeniably a valuable asset to your company however, what happens when the data inside this expensive investment isn’t cared ...
Managing CRM Data Quality Hayden Law January 26th, 2022 CRM Data Cleansing, Data Quality, Master Data Management According to a Gartner Group report, bad data is the main reason that CRM projects fail; poor CRM data quality compromises an organisatio...
Data Quality: How Is The Iceberg Of Ignorance Hurting Yours? Martin Doyle August 17th, 2021 Article, CRM Data Cleansing, Data Quality, Master Data Management After the last year and a half, the importance of using data to generate insights and guide the direction of your business has become eve...
The Dataverse: How DQ Can Help Martin Doyle April 1st, 2021 Article, Master Data Management As we all know, data is all pervasive in today’s business world. Now generated in huge quantities, it resides in the Dataverse. But what ...
What Is Your Data Providing, Insights Or Insults? Martin Doyle March 17th, 2021 Article, Master Data Management In today’s world, data is generated and gathered from a growing number of streams at a pace we have never seen before. With so much data ...
2015 Data Predictions Five Years On, Where Are We Today? Martin Doyle March 10th, 2021 Article, CRM Data Cleansing, Master Data Management There are many reasons we might want to spend some time reminiscing at the moment. Memories of lazy days lounging at a packed beach, chil...
A Christmas Miracle Martin Doyle December 16th, 2020 Article, Master Data Management ‘Twas the night before Christmas when all through the house. Not a creature was stirring, not even a mouse… However, all was not qu...
Three New Year’s Resolutions for Your CRM Software Conor Doyle December 15th, 2020 Article, Data Quality, Master Data Management Of the various ironies which IT managers have to deal with, one of the strangest concerns CRM software. The clue is in the name. These sy...
Struggling to Allocate a Budget for Data Quality Management? Think Pyramid Martin Doyle November 12th, 2020 Article, Data Quality, Master Data Management Everyone wants quality data. But, when the time comes to budget for data quality management operations, many businesses fall short. It...
Three Benefits of the Single Customer View Martin Doyle September 25th, 2020 Article, CRM Data Cleansing, Data Quality, Master Data Management How A Single Customer View Will Benefit Your Business If modern marketing was a fire, then data would be the wood which keeps it burning....
Why Knowing Your DATA is The Beginning of All Wisdom Martin Doyle October 24th, 2019 CRM Data Cleansing, Data Migration/Integration, Data Quality, Master Data Management Aristotle once said, “Knowing yourself is the beginning of all wisdom”. The essence of this statement is that when you truly know and und...
Can You Be Highly Efficient and Still Be Ineffective? Martin Doyle September 24th, 2019 Data Quality, Master Data Management As Peter Drucker put it… “Efficiency is doing things right, effectiveness is doing the right things.” I would therefore suggest that, doi...
