Come and Join our Session on:
Data Value Mapping
Promoting Behaviours Which Ensure Higher Quality Data
There are no data initiatives, only business initiatives! CRM is definitely a business initiative, however, data governance is one of the most important aspects supporting any CRM project, especially in relation to single customer view (SCV) creation and Master Data Management (MDM). Yet low quality data still remains a big problem area for many organisations.
The Data Value Map, creates a shared understanding among a range of stakeholders about the data within their organisation. It is a zero technology solution, which engages with the business to unravel the complexities of the enterprise data management landscape. This visual tool helps to build understanding of all the components of any data gathering exercise and how they are linked.
This session will help you rethink how your data is collected, stored, analysed and delivered in an effort to tackle persistent data governance issues to deliver higher quality trustworthy data, for better information, better decisions and a better business.