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DQ Blog CRM Data Cleansing It’s Time to Spring Clean Your Business Data

It’s Time to Spring Clean Your Business Data

spring clean

It’s Time to Spring Clean Your Business Data

The sun is shining, the rainwater is finally drying up and it’s time to think about a fresh start for spring. For business, this means taking steps to tackle poor quality data so that you can make 2014 truly successful.

In this article, we’ll look at some small steps you can make towards cleaner data, and some good reasons to prioritise data quality challenges.The sun is shining, the rainwater is finally drying up and it’s time to think about a fresh start for spring. For business, this means taking steps to tackle poor quality data so that you can make 2014 truly successful.

What to Do With Dirty Data

In our blog, we often speak about poor quality data. We try to emphasise the importance of keeping on top of the problem. The longer you leave data without maintenance, the worse state it will be in when you come to tackle it.

When conducting this annual spring clean, pay attention to the following aspects of your business data:

  • Check the process you use to collect customer information. Where are mistakes being made? All too often, customer-facing staff are not equipped with the tools they need to detect duplicate data at source. Data quality software can match data intelligently and detect exact and fuzzy matches. In fact, data quality software can even detect duplicates at point of entry.
  • Check your CRM system. In most businesses, the customer relationship management system sits at the heart of sales and support.  You can make a big impact on your data by cleaning up your CRM system. DQ Global can offer software that integrates intelligent data quality tools right into your CRM system, so your administrators can dedupe, match and merge records without having to learn an unfamiliar interface.
  • Think ahead. In 2015, what will your database look like? What can you do now to make next year’s spring clean faster and more affordable? And what measures could you put in place to ensure the business can rely on the data over the course of the year?

Why Bother Spring Cleaning Data?

As far as your bottom line goes, your data is one of the most important contributors. Poor quality data wastes resources, irritates customers and makes your employees’ lives difficult. When data is cleansed and maintained properly, it will fuel good decisions, efficiency, improve morale and a commitment to customer satisfaction.

Many businesses are now aiming for the single customer view; a central database that records all of the data about a customer in one place. There is simply no way the single customer view can be achieved without the prioritisation of data quality and the eradication of duplicates and waste.

Make a New Habit This Spring

Spring cleaning company data on an annual basis is not enough to keep a database wholly in good shape. But it is certainly better than nothing, and it could help your business form new habits that elevate data quality to a more prominent position.

Regardless of the business’ overall commitment to its information, when it comes to data integrity, an annual audit is a great way to make sure your data decay is not getting out of hand. This spring, there’s no better time to make a commitment to protect the biggest asset your business has: its information.

Martin Doyle
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Written by Martin Doyle

Martin is CEO and founder of DQ Global, a Data Quality Software company based in the UK. With an engineering background, Martin previously ran a CRM Software business. He has gained a wealth of knowledge and experience over the years and has established himself as a Data Quality Improvement Evangelist and an industry expert.
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