Single Customer View
A Single Customer View is a combined, consistent and comprehensive representation of the data known by an organisation about its customers. Modern businesses are increasingly working towards achieving a Single Customer View.
A Single Customer View is not always easy to achieve. The business must make a concerted effort to improve the quality of its data, and continue to maintain data quality over the longer term. But once the single customer view is in place, staff can see a complete picture about every customer and eliminate much of the waste that was generated before.
Using our Data Cleansing Software, we can enable you to achieve a single customer view. We have been developing our Data Cleansing Software for over 20 years and we have a range of products that can assist with you with achieving a SCV.
Our DQ Match™ Deduplication Software is easy to use and fast, it works directly with your CRM applications or database(s) to identify duplicates and ensure your data is correctly formatted and duplicate free allowing a single customer view.
Capture for Infor CRM is a bundle which ensures your data quality is right first time, every time. Formatting, standardizing and fuzzy matching data prior to record entry, prevents Infor CRM users unintentionally introducing duplicate account or contact records.
DQ Global’s Perfect & Merge™ is a companion product which can be used in a web browser to address the shortcomings of MS Dynamics CRM. This allows duplicate records to be reviewed and processed side by side to perfect and merge records with ease, providing a single customer view.
The single customer view allows each department complete access to customer records and offers numerous benefits:
- Multiple touch points ensure that the customer record is enhanced over time.
- Each department can see what the others are doing.
- Time is saved – there are no futile searches for data that is stored in unlikely archives or in dusty paper files.
- Through data quality initiatives, waste is reduced.
The end result is a duplicate-free database that serves the business and helps to achieve its customer service, sales and technical support goals.