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Data Quality News |
The latest news from DQ Global |
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| An investigation is underway after a computer holding a million high street bank customers' personal details was sold on an internet auction site reports Sky News. |
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A couple have become the unwitting recipients of a postcard delivered 79 years after it was first posted. Although baffling to many, this story has highlighted the important of good quality data for those marketers who use direct mail in thier marketing campaigns. |
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IT chiefs have been urged to go on a storage diet reports VNU Net. Analyst firm Gartner recommends that enterprises are better served by the introduction of so-called information-access technologies, rather than the current penchant to splurge on cheap storage. |
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Councils should be prevented from selling electoral roll data to marketers under a proposal that has emerged from the data-sharing review commissioned by Prime Minister Gordon Brown last year reports Brand Republic.
The review was carried out by the Information Commissioner Richard Thomas and Dr Mark Walport, the director of the Wellcome Trust. Its final report has now been completed and it calls on the government to overhaul the law on the collection and sharing of personal data in response to "evaporating" public confidence in how personal information is safeguarded. |
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Fareham , United Kingdom: DQ Global, the experts in data quality improvement today announced a successful data quality partnership to create a single patient view with the NHS. |
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Residents in the South East of England have been found to be on the receiving end of the most junk mail, with 527 million items posted to households in 2007. |
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DQ Global, the experts in data quality improvement announced they have worked with one of the most prestigious department stores in the world, to create a 'single customer view' database. |
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| TNT Post is launching a service for its business customers to help them measure and reduce the carbon impact of their mailing activity. This, along with regualar use of data quality tools such as DQ Globals Match and DedupeExpress, will lead to a dramatic decrease in the effect the marketing industry has on the environment. |
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In Calgary, Canada, as the frantic family of a dying toddler waited in vain for help at their north Calgary home in May 2008, paramedics were rushing to an address three provinces away in the southern Ontario city of Mississauga due to incorrect address data. Reports thestar.com |
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Under new Government regulations marketeers consistently ignoring the wishes of consumers who do not wish to be contacted could face a prison sentence of up to two years |
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