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Data Quality News |
The latest news from DQ Global|
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Companies can increase the success of their direct mail activity by at least 50 per cent by following a five-point plan. That's according to the Royal Mail on the back of an in-depth study of more than 600 mail campaigns. |
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| In spite of current reports of economic doom and gloom, businesses have been advised to not cut back on their direct mail marketing efforts over the coming months. |
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DQ Global, the specialists in easy to use, database-independent, data cleansing software announce the appointment of a new Marketing Manager based out of headquarters in Fareham, UK. |
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| The blame for poor-quality data is too often laid at IT's door, when it should be the business taking responsibility, says Gartner research. |
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| A study by Cap Gemini reveals that a failure to properly manage and exploit data is leading managers to make decisions without seeing the full picture. |
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| A report by the US Federal Trade Commission indicates that identity theft was the No. 1 fraud complaint in a government-maintained database that keeps track of consumer complaints. |
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| Research reveals nearly two in every three organisations have no processes in place to maintain data quality, despite recognising the negative impact on the business. |
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| Businesses and public sector organisations need to treat personal data "with the same care and respect as nuclear waste - it is dangerous, long-lasting and once it has leaked there's no getting it back." |
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| Data health improvement experts, DQ Global, have the answer to the risks involved in entrusting precious data to a bureau, with the introduction of a specialist service that offers all the benefits of a data bureau, with none of the risks associated with sending sensitive data off-site. |
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| The Audit commission has unveiled a set of voluntary standards that define the arrangements public bodies can put in place to improve the quality of data they use to manage and report their activities. |
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