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Data Quality News |
The latest news from DQ Global |
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The DMA (Direct Marketing Association) is focussing its attention on direct marketers and ways in which they can lessen their impact on the environment, whilst continuing to thrive. |
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Companies need to see customer and client records on their databases as "their biggest asset" and ensure they take steps to ensure data quality, a leading marketing professional has stated.
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Yes, I know this sounds a bit like the eighth Harry Potter book. In fact, what I want to discuss are some implications of data governance that I don't think everyone has thought through yet. |
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| Improving data quality/information integrity emerged as the most frequently cited "critical" technology concern (according to 58 percent of respondents) in the ninth annual Technology Issues for Financial Executives survey. |
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| Data experts, DQ Global, continue to deliver healthy data for life with the introduction of their data bureau service - with a big difference. |
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| DQ Global has supplied their Match software to leading football pools and games operator, Vernons, to ensure that their mailings are free from duplicate data. |
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Match 
