DQ Global's powerful matching and de-duplication software ensures you maximise your investment in your Goldmine CRM by:

• Searching for matching records to identify duplicates
• Linking records across disparate systems
• Merging, flagging and grouping matching records
• Repairing poorly formatted names and addresses
• Purging out of date information
• Direct database connectivity avoiding import/export errors

Use Match or DedupeExpress de-duplication software to identify and verify matches, then create the perfect record in GoldMine databases using the merge purge processor to:

• Intelligently merge 1:1 from duplicates into the master record
• Reassign all records linked to the surviving single master
• Purge duplicates from the GoldMine system

In conjunction with GoldMine stored procedures for SQLServer, the merge purge processor intelligently handles data synchronisation,predictive merging of missing data into the surviving master, appending of notes from duplicates to the master, processing of groups.

Benefits

• Single customer view
• More accurate targeting and segmentation
• Improved customer service
• Reliable decision-making
• You don't consume a GoldMine licence when using DQ's GoldMine merge purge processor
• Fast processing of data using direct connection to your SQLServer database
• Unattended operation or optional interactive review of duplicates before processing using Match or DedupeExpress
• Logging of all data changes by DQ record owner stamp
• Accurate matching using DQ's proven advanced data transformation and Fonetix™ logic in five languages
• Data synchronisation is fully managed so critical data is not lost
• Reduced data scrap and rework
• CRM can now deliver on its promise

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