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If you are a sales professional, then you will know that it is of great importance that all of your customer records are accurate, up to date and duplicate free. They are of no use to you, when communicating with a customer, who is no longer at an address or has changed job roles.
In order to maximise your own efficiency and reduce time and financial waste, you will need to ensure that all of your data is de-duped, address verified and up to date. This will allow your calls and mail to have a far greater accuracy and increased direct response. |
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Data quality 'made complicated by information deluge'
Written on Monday, 06 September 2010 09:59




