Data quality facts and figures
- Organisations around the world estimate that they lose 6% of annual revenue due to poor management of customer data (QAS October 2005)
- Globally 75% of commercial businesses believe that data quality issues cause them to lose money through missed business opportunities (QAS October 2005)
- 60% of public sector organisations worldwide believe that inaccurate data costs them money in terms of wasted resources and lost productivity (QAS October 2005)
- Despite the fact that failure to comply with Data Protection legislation can result in fines up to £5,000, QAS has identified that 45 per cent of companies are not suppressing their customer data to remove individuals who cannot or will not respond to offers
- 13% of the UK public move home each year
- Over one million postcodes are recorded by the Royal Mail each year
- B2B data decays at 37.7% a year
- £18 million per year is wasted mailing the deceased
- Only 14% of public and private sector organisations have completely accurate data and 73% recognise that the data inaccuracy affects their bottom line (QAS 2005)
- A survey in the USA by DMA Direct Marketing Institute, found that only 61% of organisations believe that their data is accurate enough for decision-making; 27% agree that the data they need is not there, and 45% agree that for non-routine questions, a specialist is required
- Up to 67% of UK B2B mailings contain errors
- 88% of all data integration projects fail or run over budget because of poor quality data
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