|
|
De-duplication - the business benefits
First, what is de-duplication? It's the set of processes that link, match, and merge data to integrate or create an single view of information for an individual. More .... |
|
|
Master data management
Master data management ... or make do and mend? Breaking the cycle of correction and corruption. More ... |
|
|
Single customer view
There's no magic route to the holy grail of the single customer view, where customer data from disparate systems is consolidated so that all areas of an organisation have a clear view of the business in the context of their needs in order to make informed decisions. More ... |
|
|
Customer data integration
Customer data integration (CDI), if properly carried out, ensures that all relevant departments in the organisation have access to the most current and complete view of customer information. More ... |
|
|
Should you put data on the balance sheet?
If your biggest competitor went into receivership, which of their assets would you most value? Perhaps your answer would be the IP in the customer database, then perhaps the IP in technology and processes, then probably things on the balance sheet - buildings, cars, computers, etc. More .... |
|
|
Are you guilty of shareholder/stakeholder theft?
It's a controversial concept, but consider the notion that there are two ways of stealing from a business - directly and indirectly. More ... |
|
|
Data cleansing for CRM
Effective customer management makes good business sense. Retaining existing customers is cheaper than finding new ones. Customer name and address details are a vital component of any CRM system. More ... |
|
|
Incorrect addressing impacts on your bottom line
Reliance on unhealthy or obsolete names and addresses damages your credibility and reduces customer loyalty. More ... |
