Deliverability is key to success in any Marketing campaign. eMail campaigns are no different, or are they?
You might be surprised to know that a significant % of eMails never arrive at their intended targets inbox. Although ReturnPath reports 18%, we believe this to be more like 30% to 40%, however you will never see a bounce report as the eMails go into a catch-all state and are directed off to a blackhole account!
What’s a blackhole eMail account? – it’s a term describing what happens to email which is blocked without a bounce response to the sender.
This is obviously an issue with eMail deliverability statistics, what senders are really interested in is receivability as the cost of buying non receivable eMails is a complete waste, they pad out the delivered counts but hide the truth about deliverability and artificially reduce the open rate, deliverability and bounce rates.
At DQ Global we’ve developed eThenticate™ to overcome this problem, simply supply us with your B2B contact eMails and we will tell you if they are truly receivable, possible receivable or non receivable.
Our eThenticate™ technology coupled with our BizBase of UK company domain names may be used to eAppend™ domains to your contact records so we can eGenerate™ eMails and eValidate™ them as receivable eMails and supply one where you did not have one before.
Take a look at our Email Verification Solution
eThenticate™ is our new eMail verification capability.