CRM deduplication is a specific area that DQ Global® has been involved in for over 20 years now. As our business roots can be traced back to CRM databases, we have a unique understanding of the problems companies face when using CRM systems and have designed our software to specifically meet these needs in the most efficient and cost effective manner. We understand the challenges of preserving data integrity when cleansing, cross-matching merging/purging and deduplicating CRM systems.
“Businesses have failed, and will continue to do so, because they fail to take seriously the management of data quality and data integrity issues”
Over 80% of CRM implementations fail due to poor data quality; this can be attributed to a host of reasons, including: Customer details which are incorrect or inconsistent with other data, duplicate records, incomplete or inaccurate addresses, deceased or gone away records, multiple database synchronisation problems.
Our CRM Deduplication Software integrates with the following CRM applications:
Capture & Cleanse for Saleslogix™ will detect, correct and prevent duplicates post data entry or at point of capture to ensure accurate and trusted data, providing you with a Single Customer View (SCV). Read more…