CRM management is a specific area that DQ Global® focus within. As our business roots can be traced back to CRM databases, we have a unique understanding of the problems companies face when using CRM systems and have designed our software to specifically meet these needs in the most efficient and cost effective manner. We understand the challenges of preserving data integrity when cleansing, cross-matching merging/purging and deduplicating CRM systems.
“Businesses have failed, and will continue to do so, because they fail to take seriously
the management of data quality and data integrity issues”
Over 80% of CRM implementations fail due to poor data quality; this can be attributed to a host of reasons, including: Customer details which are incorrect or inconsistent with other data, duplicate records, incomplete or inaccurate addresses, deceased or gone away records, multiple database synchronisation problems.