Like Customer Data Integration (CDI) and Master Data Management (MDM) projects, Single Customer View (SCV) projects are only a success when the data used to build them are made consistent, are correctly formatted and duplicate free.
To produce a single record view; be that at Company, Contact, Household, Person or any other entity view, if the data is not made fit for use, it will be of no use. DQ Global’s® Data Quality Products are designed to deliver single customer view capabilities. Business applications can then share linked customer data so you better serve your customers, drive out waste and have more profitable relationships. Click here to see how some of our Customers improved their data quality.