Customer Data Management
Our Data Quality Products are designed to assist in CDM
Customer Data Management (CDM), like Customer Data Integration (CDI) is the process of consolidating and managing customer data from all available sources, including:
- Customer contact details
- Customer interactions
- Customer preferences
Properly conducted, CDM ensures that all relevant departments in the company have constant access to the most complete and current view of customer information available. As such, CDM is an essential element of Customer Relationship Management (CRM). Like all other data management processes poor quality data prevents the successful deployment of such systems. Without sophisticated data standardization, Address Verification and Data Matching capabilities it is not possible to associate and link records correctly to deliver a trusted Single Customer View (SCV).