Data Cleansing Tools for Marketing
Our products are designed to work with your marketing solutions to correct, cleanse and match multiple instances of names, addresses and products, for data standardization, regardless of field inconsistencies, misspellings or misplacements to support your marketing initiatives.
Clean Data & Improved Database Marketing
Attempting Direct Marketing with dirty data is a pretty thankless task.
Direct Marketing has many components, including: The Message, the Creative, the Data. However, it seems the data gets 20 % of the time and budget allocated, yet represents 80% of the impact.
Marketing needs accurate data for market analysis, lead generation, cross selling and up selling. For joined up marketing to be a reality, all systems must be inter-connected and fed with clean, correct, complete, consistent and reliable data to: