What Sherlock Holmes Teaches Us About Data Quality

What Sherlock Holmes Teaches Us About Data Quality  “Data! Data! Data! I can’t make bricks without clay.” Sir Arthur Conan Doyle understood the importance of logic when it comes to solving a mystery. In The Adventure of the Copper Beeches, his character, Sherlock Holmes, becomes frustrated at a lack of detail that makes his decision-making process impossible. In effect, Holmes requires concrete facts to solve the mystery presented by Miss Hunter’s job offer from Mr Rucastle. Holmes’ exclamation is one of the best-known lines that Conan Doyle ever wrote, and that may be because of its wide-ranging appeal. In the modern world, the need for accuracy is as relevant as it was in the author’s era. Businesses must locate good quality information to make effective decisions, and for precisely the same reasons as Sherlock Holmes. Detecting Data Quality Problems In order to move a business forward, its management team must analyse its current position (financial, strategic etc), and use that analysis as the basis of a plan. Accurate, timely data forms the basis of many critical decisions. When […]

Bad Data? Bad CRM – Bad Decisions

Bad Data? Bad CRM – Bad Decisions Data quality is not just about good intentions. It’s about constant effort – and a helping hand from your data quality software. In this article, we’ll look at a tale of three companies. Let’s call them NoDQ, LowDQ and HighDQ.   The Story NoDQ had no data quality policy in place. Its database was riddled with errors, and many customers were recorded more than once. Some data was muddled; some was incomplete. NoDQ customers would call and ask that their data was recorded, but telephone handlers made mistakes. The company’s sales department blamed the telephone handlers and made no effort to contact the leads, resulting in lower income and wasted opportunities. Morale was low; profits were lower still. LowDQ, the second company, recognised that data quality is a pressing issue in business. It had a policy in place that helped staff to recognise poor quality data, and the business was actively involved in a drive to prevent the creation of duplicate […]

It’s Time to Spring Clean Your Business Data

It’s Time to Spring Clean Your Business Data The sun is shining, the rainwater is finally drying up and it’s time to think about a fresh start for spring. For business, this means taking steps to tackle poor quality data so that you can make 2014 truly successful. In this article, we’ll look at some small steps you can make towards cleaner data, and some good reasons to prioritise data quality challenges.The sun is shining, the rainwater is finally drying up and it’s time to think about a fresh start for spring. For business, this means taking steps to tackle poor quality data so that you can make 2014 truly successful. What to Do With Dirty Data In our blog, we often speak about poor quality data. We try to emphasise the importance of keeping on top of the problem. The longer you leave data without maintenance, the worse state it will be in when you come to tackle it. When conducting this annual spring clean, pay attention to the following aspects of your business data: Check the process you use to collect customer information. Where are mistakes being […]

The Ultimate Guide to the Single Customer View

The Ultimate Guide to the Single Customer View Many DQ Global® clients are looking to achieve a single customer view when they approach us for help. What does the concept mean? Achieving a single customer view is a process where a business consolidates all of the data about a customer into a single record. That benefits everyone, as we’ll see in this article.   But first, let’s look at the basics. The single customer view sounds like a great idea, but how do we get there? Is it realistic to expect one record to hold absolutely everything we need to know? And what happens when we’ve created the database we’ve been planning for? Is the Single Customer View Achievable? Sceptics believe that the single customer view is a utopian concept that few businesses will ever realise. That’s simply because every part of the business needs a slightly different type of data, and it’s sometimes difficult to see how the different parts of the puzzle fit together. Experts in data quality disagree. The […]
By |November 5th, 2013|Blog, Data Quality Software|Comments Off

Unlock the Value in your MS Dynamics CRM Data

Unlock the Value in your MS Dynamics CRM Data On the 13th of November we will be hosting a Webinar entitled “How to Match, Perfect & Merge™  Dynamics CRM Records”               Using our NEW Perfect & Merge™ Tool, we will demonstrate how to identify, perfect and merge duplicates. Our Software will help you: Identify Duplicates Select a Master Record Merge Data from duplicates to perfect the Master Update CRM to create a Single Customer View Register for the webinar to see how you can “Unlock the Value of the Data” in your CRM system.
By |October 15th, 2013|Blog, Data Quality Software|Comments Off

Perfecting and Merging in CRM Systems

Perfecting and Merging in CRM Systems Customer relationship management (CRM) systems are the cornerstone of business interactions. Using a CRM, businesses can keep track of their clients and leads, automate their workflow and improve customer service. The CRM is effectively the data hub for the entire organisation. Microsoft Dynamics is one of the most versatile and powerful CRM tools on the market. Its cloud-based infrastructure makes it accessible and affordable, and it can pull together data from sales representatives, customer care teams, marketing departments and social media gurus. But with a wealth of data comes the inevitable challenge of duplication and error. And in a busy organisation, a CRM is only useful as long as the data is fresh and accurate. So how can CRM data be perfected? And how affordable is it to keep the data in good order? Perfecting and Merging CRM Data DQ Global® has just unveiled its brand new Perfect & Merge™ tool for Microsoft Dynamics CRM and other popular CRM tools like Salesforce. Perfect & Merge can detect duplicates across the […]
By |October 1st, 2013|Blog, Data Quality Software|Comments Off

How to Build Trust With Your Existing Customers

How to Build Trust With Your Existing Customers When businesses plan their marketing strategy, they often focus on enticing new customers. While there’s nothing wrong with growing the customer base, it’s a good idea to work hard on retaining existing customers as well. On average, an existing customer is three times more likely to buy from you than a new prospect, making the ROI far more attractive. Data quality is one of the core principles that will help you maintain a long-term relationship with your existing customers. By crafting a quality database and spending time on maintaining the integrity of the data, you’ll reassure your customers that you take their privacy concerns seriously. You’ll also be armed with a wealth of useful information about your customers  – information that you know is accurate and reliable. Compile a Mailing List If you don’t already have a list of existing customers, you can build one from the databases you already have. That might include: Sales records You accounts system Emails and letters Enquiries resulting from marketing […]
By |September 24th, 2013|Blog, Data Quality Software|Comments Off

How to Harness the Power of the Postcode

How to Harness the Power of the Postcode In business, companies have a duty to ensure customer data is up to date. Not only is this a basic matter of customer service, it’s also a legal issue, since a failure to protect customers’ details could violate the law. One of the key pieces of data businesses hold about customers – and suppliers – is their postcode. In this article, we’ll look at how the Royal Mail’s Postcode Address File (PAF) system is helping businesses improve data quality, customer service and a healthy return on investment. What is Address Management?  Before looking at postcodes, we need to understand what address management is and why businesses care so much about it. In short, address management is a process whereby customers’ details are reviewed and updated on an ongoing basis. This helps the company to gain the customer’s trust, and it dramatically improves brand image. After all, a customer whose address is spelled correctly is more likely to respond favourably to marketing than a customer […]
By |September 10th, 2013|Blog, Data Quality Software|Comments Off

Do You Really Know Where Your Customers Live?

Do You Really Know Where Your Customers Live? If you send mailshots or marketing material through the post, you need a reliable address database for your customers. Sounds obvious. But all too often, the address data that businesses rely on is of such a low quality, it’s actually costing them money and time, rather than improving their return on investment (ROI). Getting addresses right means ensuring your data is of a good quality. That means conducting a number of cross checks on your database and adjusting the contents accordingly. This process may need to be repeated periodically to ensure the data quality is retained on an ongoing basis. Thankfully, no business needs to do this by hand: data quality tools can help. Why Check Addresses? As a database grows, it becomes more unwieldy. Data quality inevitably drops and duplicate records appear as customers move house, contacts pass away and subscribers opt out of your marketing messages. It’s tempting to simply let […]
By |August 20th, 2013|Blog, Data Quality, Data Quality Software|Comments Off

Why SMEs Should Invest in Clean Data

Why SMEs Should Invest in Clean Data Any business that collects personal data has to be responsible, accurate and law-abiding. There are myriad laws and regulations around the collection of personal information; for example, the Data Protection Act forbids certain types of data from being shared without permission, and it also gives individuals power to demand to know what information you hold about them. Setting legal issues aside, there are a number of practical and financial incentives to ensuring that data you hold is accurate. If you run a small or medium sized enterprise (SME), you might never have considered tidying up your database, but the benefits of data cleansing apply equally to companies of all sizes. In fact, small businesses could feel the cost advantage far more markedly than a larger enterprise. Why Cleanse Your Data? When we talk about ‘clean’ data, we’re basically referring to data that’s been scanned, corrected and possibly enhanced by a third party tool. There are many reasons for tidying up a database, and these tend to become more […]