Good content is data which is fit for purpose.  It should be:

Is your data suffering from an overdose of duplicates, ailing addresses or just a general  lack of fitness for business use?

DQGlobal have come up with the following steps to get your data 'fit for summer'

Address management tools may be required by companies planning to target direct marketing at young consumers, it has been suggested.

Address validation tools are likely to be in greater demand in the next few years as the direct mail marketing industry continues to expand.

The importance of address verification software to the business operations of many organisations has been outlined by one expert.